The Taylor Hooton Foundation’s + is the healthy alternative to the asterisk (*). The * is an eyesore. It’s today’s Scarlet A…an annoying reminder of something that we don’t
even want to be reminded of. The * tells us there is something distastefully hidden; hidden
charges, hidden late fees, the hidden truth. On the other hand, the + stands for achievement, accountability, authenticity.
It’s that little extra oomph to a great story. What you see is what you get. When an athlete wears the THF +, it tells fans that he or she put in a lot of hard time
and effort – they ran that extra mile, ate right, got a full night’s rest, and eagerly showed up
to those weekend weight training sessions when they didn’t have to.And for the player, most importantly, it’s a symbol of faith – that they’re capable of achieving
greatness on their own. The + is a proud reminder of how they got there…
…not of what they got to.